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Antimatter Energy Drink: Antimatter Energy Drink

Ingredients: [Edit]
Carbonated Water, High-Fructose Corn Syrup, Citric Acid, Natural Flavors, Caffeine, Taurine, Glucuronolactone, Ascorbic Acid, L-Arginine, Panax Ginseng Extract, Ginko Biloba Extract, Guarana Extract, Cinnamon Extract, Grape Seed Extract, Gotu Kola Extract, Milk Thistle Extract, Sodium Benzoate, Potassium Sorbate, Inositol, Niacin, Vitamin B6, Pantothenic Acid, Vitamin B12

Nutrition Facts: [Edit]
Calories 160, Fat 0g, Total Carbohydrates 40g, Sugars 37g, Vitamin C 60mg 100%, Vitamin B6 7mg 350%, Vitamin B12 11mcg 180%, Niacin 20mg 100%, Pantothenic Acid 5mg 50%, Sodium 5mg, L-Arginine 50mg, Caffeine 80mg, Taurine 75mg, Ginseng Extract 50mg, Ginko Biloba Extract 50mg, Guarana Extract 50mg, Glucuronolactone 75mg, Inositol 25mg, Milk Thistle Extract 50mg, Grape Seed Extract 50mg, Gotu Kola 50mg, Cinnamon Extract 50mg

Antimatter Energy Drink
Category: Energy: Regular; Packaging: 8.4 fl oz (250ml) can

BevNET Review:
Antimatter Energy Drinks contains ingredients that have actually been flown into space (you can match the code on the can to an actual launch listed on their web site). That's all well and good, but we're not sure what that really means to the drink -- or to the consumer who will see this drink among a sea of others. Inside the can, there's a pretty decent -- albeit somewhat stock tasting -- flavor whose biggest flaw is the syrupy finish that it leaves in your mouth. More importantly, we think that the design of the can and the positioning of the drink are the biggest question marks for this brand. Mainly, we don't think that the design of the can (it looks like a black hole or something) and the name "antimatter" will help consumers make the connection with the space flight. We'd suggest figuring out how to tie that in visually (and with less text) or save some money and drop the space flight bit altogether. Overall, decent taste and an interesting proposition to the consumer -- but we think consumers are likely to miss this drink due to its design and branding.

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