Posted by I AM 200% b12 (2190) on 6/15/2008 9:47:03 PM
Houston, We Have A Problem.
With my disappionting Traction experience, I looked for Amp Relaunch to ease the pain. After all, I didn't think Amp could go wrong with an obviously orange-flavored drink. The packaging is a little better, with a noticable orange color. Unfortunately, it is plagued with beefy text and a cluttered appearance that Amp NEEDS to clean up. I've learned that if it looks orange, and if it smells orange, it must taste orange. I expected maybe a Livewire flavor with and energy overtone. But, once again, I was let down. This was absolute trash, and the flavor was weak. Another syrupy Amp that I found hard to finish, and I do not see myself ever picking this up again. It was just too normal to be an energy drink that the market will say, "I need this!" And in today's crowded market, you need a wow factor. The sooner Amp figures this out, the sooner they'll stop giving us this garbage.
Final Analysis: Scrub this relaunch, and head back to the drawing board!
I'll grant that they don't win any points for originality here. But I love that this tastes like LiveWire, because I can't find LW anywhere anymore. And more palatable energy drinks is always a good thing.
