Accelerade - The BevNET.com Review

		Accelerade Cadbury Schweppes Americas Beverages Tel: 1-877-275-8063 Fax: [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.accelerade.com [Edit] BevNET Traffic Rank: #171 / 1245

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Created: 8/10/2005 / Last Update: 8/21/2007 9:11:15 AM

Manufacturer's Brand Overview: [Edit]
Accelerade is the biggest stride in sports drinks in over 30 years. Accelerade ready-to-drink is the first and only protein-enhanced sports drink containing the patented 4:1 carbohydrate to protein ratio. Accelerade is designed for use during exercise and has been clinically proven to increase endurance up to 29 percent over ordinary sports drinks. More than a decade ago, top exercise physiologists teamed up to develop the ideal sports drink that delivers superior endurance. It was discovered that protein, in the right ratio to carbohydrates, was the key to unlocking superior performance over conventional sports drinks that contained carbohydrates alone. Cadbury Schweppes Americas Beverages acquired the Accelerade trademark in 2006 from Pacific Health Laboratories and maintained the patented 4:1 carbohydrate to protein ratio while developing a satisfying taste athletes demand in a sports drink. The introduction of Accelerade ready-to-drink in 20-ounce bottles makes the 4:1 advantage conveniently available to all consumers.

Citrus Grapefruit
Category: Sports Drinks: Sports Drink; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
Citrus Grapefruit is the best flavor of the lineup, which is due in part to the use of sour citrus flavors that hide the aftertaste that was cited in the other varieties. This flavor is very pleasant to drink, with a lemon flavor hitting your tongue first followed by a mild splash of grapefruit. It's a natural flavor that is high in terms of refreshment value. Packaging, on the other hand, is still a bit too busy for us. We don't mind what they've done with the black and white photos, but there's just too much going for the buyer to digest. Plus, they've buried the name of the flavor down on the bottom of the label -- which is, in our opinion, never something that the consumer should have to look too hard to find. Overall, a great tasting product that would be much improved with a cleaner label.

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Added: 8/8/2007 4:38:34 PM | Updated: 8/8/2007 4:51:53 PM


	Average User Rating (32 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Peach Mango
Category: Sports Drinks: Sports Drink; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
Peach Mango is a decent addition to the Accelerade lineup. It has mild peach and mango flavors, with a milky undertone that we didn't see in the other flavors. While we don't mind the milky flavor, we would like to see some improvement to the peach mango flavor. Currently they aren't overly natural tasting and get in the way of the refreshment value of the drink. Plus, they've got this nagging packaging issue (see the other reviews), which, when combined with the unnatural tasting fruit flavors, makes this product in need of some help.

1 User Reviews: Read | Post

Added: 8/8/2007 | Updated: 8/20/2007 11:20:20 AM


	Average User Rating (25 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Mountain Berry
Category: Sports Drinks: Sports Drink; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
There's something that's just not right about the flavor of Mountain Berry. Perhaps it's the bitter berry flavor -- or the strange pastiness that's left behind. Either way, it's a less than pleasant drinking experience. Something needs to be done about the bitterness, even it means an increase in the sugar content. Otherwise, the flavor is simply not palatable. Accelerade's bottle isn't much better. There's a dizzying array of text, graphics, and icons on the front of the label, which results in nothing being the primary message of the product. As a result, one can only treat this as a standard sports drink. Overall, this flavor needs some work in flavor and labeling if it wants to attract any meaningful attention from consumers.

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Added: 5/14/2007 | Updated: 5/14/2007 8:37:01 AM


	Average User Rating (23 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Fruit Punch
Category: Sports Drinks: Sports Drink; Packaging: 20 fl oz (591 ml) PET

BevNET Review:
The Fruit Punch variety of Accelerade has a slightly sour flavor and a relatively low level of sweetness. We've never tried the powdered version of Accelerade, but we are willing to guess that it doesn't taste much different than this product, which drinks very much like a powdered product you'd make at home. There's also a touch of dairy to the flavor, which helps to combat the bitterness, but unfortunately doesn't do a good enough job. The label of the product is way too busy, which will likely make consumers miss the intended function of the product. Overall, a decent entry which would probably benefit from some simplification to the label as the benefits seem a bit lost in the busy design.

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Added: 11/2/2005 | Updated: 8/20/2007 11:17:44 AM


	Average User Rating (35 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

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Updated: 11/1/2005