BevNET Spotlight WILD Flavors dissects and directs upcoming consumer behaviors in favor of their clients' products. The WILD Team identifies emerging trends that support and drive innovative concepts and product development. WILD appraises the potential success or failure of formulations, packaging, marketing strategies and more. Visit us at IFT Booth 3707! Beat Stress with “Good Mood Foods” --Fortitech Download a FREE tech paper/podcast on nutrition and mood enhancement from the experts at Fortitech. See how you can increase sales with in-demand products that boost energy and fight stress. Then, explore our R & D center. Get the paper/podcast now. Click here. Highlights from our magazines: Find Your Nutrient Premix Supplier The premix company has come into its own by developing a broad assortment of nutrient mixes for beverage makers. A New Flavor: Charity Given their typical concentration of youthful liberalism and cutting-edge faddishness, a college campus can be a hard place to be a bottled water mogul. Just ask GIVE Water founder Ben Lewis.

On Go Energy Shot - 05/19/2008 On Go Energy Shot is designed to invigorate your mind and fuel your body while providing the electrolytes and vitamins needed to get through the day. Available in two sugar free flavors.

TrimWater cares, Peltz buys Starbucks

PEOPLE
PurBlu Beverages, the creator of GIVE Natural Spring Water, announced the hiring of Mark Slepak as Director of Sales. Slepak previously worked for Reed's Inc., Jones Soda, and Red Bull North America. • Two former sales executives of Goya Foods have been named to top leadership positions at Multi-Vitamin Energy Corp. Multi-Vitamin Energy Corp. CEO Victor Rios and Chief Operating Officer Juan Polanco both left the food manufacturer last month. • The Sunny Delight Beverages Co. named Rick Suchenski as vice president and business team leader for Fruit2O flavored water.

DISTRIBUTION
Rudy Nutrition, Inc. announced a new agreement with Mission Industries to make product available to employees in all of its plants. Mission Industries is an industry leader and in laundry business, servicing the daily needs of the largest resort destination in the world, Las Vegas, Nevada. It has several plant locations providing services throughout the Las Vegas and Northern Arizona areas. • ZICO LLC, the pioneer of the fast-growing coconut water category, announced that it will be a beverage supplier for New York’s Greenwich Hotel. • Faded Energy announced the agreement with Southern Wine & Spirits Nevada to distribute Faded Energy within the State. • DNA Beverage Corporation makers of DNA Energy Drink announced it has launched its own distribution operation, Grass Roots Beverage (“GRB”) to service 750 accounts already carrying its energy drinks in South Florida. • Purple Beverage Company, Inc. announced that Tomassetti Distributing of Meriden, CT, has agreed to distribute Purple throughout New Haven County. • With the addition of Kmart Stores in California, Nevada and Arizona, The Liquid Experience Group, makers of The Jimi Hendrix Liquid Experience has expanded its distribution network across the U.S. and into Canada. • MUUD Coffee and newly signed distribution partner Big Geyser to debut re-designed can in NYC. • Hat Trick Beverages has completed its transaction with Tonino Lamborghini energy drink and will become Lamborghini's exclusive importer of the USA and Canadian markets. • Skinny Nutritional Corp. announced a distribution and promotional partnership with Lukoil Americas, which places all five flavors of Skinny Water in over 120 stores in the Philadelphia region. • Celsius Holdings, Inc announced a distribution partnership with Griffin Beverage Company for distribution coverage for the state of Michigan.

PROMOTIONS / APPEARANCES
TrimWater was on hand May 16 to support The Glamorous Red 2nd annual live makeover competition. Attendees were treated to vodka Trimtinis. • TrimWater announced a partnership with Jeffrey Kalinsky, of the Jeffrey high-fashion stores in NY and Atlanta, to support the fund raising efforts of the Jeffrey Fashion Cares non-profit organization. • Critically acclaimed actress, Kim Raver, was recently named spokesperson for the Volvic Bottled Water “Drink 1, Give 10” campaign. The unique campaign seeks to assist UNICEF in addressing the lack of access to clean water in Ethiopia by designing efficient water supply systems, building wells and latrines and providing hygiene and sanitation education. • R&B superstar Alicia Keys has reportedly landed a $25 million deal with U.S. drinks firm glaceau to front a new campaign for its vitaminwater line. • The BAWLS sales team joined forces with distributors in Arizona and Virginia for week-long crew drives in April and early May 2008, and BAWLS Guarana recently received authorization for placement in all 7-Eleven stores in Canada. • Function Drinks announced today the launch of PROJECT: URBAN DETOX, an on-going collaborative initiative in partnership with the national reforestry organization, TreeLink, to promote healthy living through urban forest and tree stewardship. Function Drinks will donate a portion of their proceeds from participating retailers throughout the country to TreeLink and their local organizations in an effort to increase the green canopies in urban communities. • Venus Williams announced a partnership agreement with Coca-Cola to promote Powerade Zero. • Skylarhaley’s all-natural essn juice beverages were featured at the rehearsal, gala dinner and in gift bags of the 15th Rainforest Foundation Fund Benefit Concert. • FUZE will join the Susan G. Komen Race for the Cure Series for 2008 and 2009 as a national sponsor and bring a healthy 'infuzion' of positive energy to the race series and the breast cancer movement. • Pepsi-Cola completely renovated its Web site. See it at www.pepsi.com. • The Gatorade Company, a division of PepsiCo (PEP), announced a new relationship with LaDainian Tomlinson of the NFL's San Diego Chargers. • WheyUP reached an endorsement agreement with Jeff Nygaard of the Association of Volleyball Professionals Pro Beach Volleyball Tour. • BAWLS Guarana will keep thousands bouncing as the Official Energy Drink of Crypticon Seattle 2008 on May 23-25.