Capri Sun Now Has 25% Less Sugar than Other Leading Juice Drinks with No Artificial Sweeteners
TARRYTOWN, N.Y.--(BUSINESS WIRE)--The cool portable juice drink in the distinctive foil pouch just got a
little bit cooler – for moms and kids! Capri
Sun now offers the best of both worlds for the entire family, with
25% less sugar than other leading juice drinks with no artificial
sweeteners, along with the great taste kids love.
Now Capri Sun provides a wholesome option for moms searching for
better-for-you products their kids already enjoy. And aside from all the
kid-pleasing benefits, Capri Sun with 25% less sugar, has no high
fructose corn syrup and is a good source of vitamin E.
“New Capri Sun with 25% less sugar and
no artificial sweeteners is a better option than many other beverages
out there,” said Keri Glassman, well-known
author and registered dietitian. “Whether you’re
serving something at home or packing a lunchbox, ensuring kids have a
well-balanced meal or snack that doesn’t
compromise great taste is a concern for many moms. As a dietitian and a
mom, I’m glad Capri Sun helps make
lunchtime more enjoyable for all of us!”
“We know it can be a challenge for moms to
find wholesome foods and beverages their kids love. Capri Sun
satisfies both with a fun look, fantastic flavors, and wholesome
benefits,” said Jennifer Huang, Brand Manager, Capri
Sun / Kids RTD. “And the new Capri Sun
also teaches kids that less sugar doesn’t
mean less taste.”
New Capri Sun helps moms to add fun and flavor to meals, snacks
and lunchboxes with a variety of delicious offerings, including Fruit
Punch, Strawberry Kiwi, and Wild Cherry. New Capri Sun will be
available at select retail and grocery stores nationwide beginning in
April.
New Capri Sun with 25% less sugar, no artificial sweeteners, and
no artificial colors, flavors or preservatives is a Kraft Foods Sensible
Solution product. Kraft has designated more than 500 of its
better-for-you products as Sensible Solution items to help
consumers make informed choices.
New Capri Sun juice drink joins the brand’s
other liquid cool beverages packaged in a distinct foil pouch, including Capri
Sun 100% Juice with no added sugar and a full serving of
fruit in each pouch, and Capri Sun Roarin’
Waters flavored water beverage with roarin’
fruit flavor and only 35 calories per serving.
About Kraft Foods
Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage
companies, with 2007 revenues of more than $37 billion. For more than
100 years, Kraft has offered consumers delicious and wholesome foods
that fit the way they live. Kraft markets a broad portfolio of iconic
brands in more than 150 countries, including nine brands with revenues
exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar
Mayer meats; Philadelphia cream cheese; Maxwell House
coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs
coffees, Milka chocolates and LU biscuits. Kraft is listed
in the Standard & Poor's 100 and 500 indexes. The company is a member of
the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
For more information, visit the company's web site at www.kraft.com.
Source: Coyne PR